PlayUp is going to join the competitive Pennsylvania online casino market.
The company, known as a sportsbook operator, is branching into iGaming and announced last week that it is entering the Iowa online gaming market when it launches. PlayUp has its online sportsbook running in New Jersey and Colorado.
"It's no secret that the sports betting sector is ultra competitive in the U.S.," PlayUp CEO Dr. Laila Mintas said in a media release. "The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. iGaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio."
Mintas also said that PlayUp’s iGaming product will be running in New Jersey soon. PlayUp’s access to the Keystone State’s iGaming market will be through a skin with Harrah’s Philadelphia Casino, a Caesars Entertainment property.
PlayUp operates in Australia, New Zealand and India as well as the U.S. market. There was no timetable available for when PlayUp’s PA online product would go live.
Pennsylvania iGaming Market Snapshot
Online games have proven to be a robust part of the Pennsylvania gaming market in a short amount of time.
In September, Pennsylvania set a state record for interactive slots gross revenue at $68.56 million, breaking the mark of $67.25 million set in May. The total handle for interactive slots for the month was $1.792 billion.
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Interactive banking tables took in $26.3 million in gross revenue for September and online poker accounted for $2.9 million. In all, the state had $97.8 million in iGaming revenue for the month, generating nearly $41.7 million in tax revenue, according to Pennsylvania Gaming Control Board figures.
There are 10 casinos in the state offering iGaming including Harrah’s Philadelphia.