A new app is hitting the market for Pennsylvania sports betting fans.
London-based Playtech announced Wednesday it has partnered with betPARX to relaunch its mobile sports betting and iGaming apps in Pennsylvania. They also are launching in New Jersey through a skin via Freehold Raceway).
"We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other U.S. markets,” Playtech CEO Mor Weizer said in a news release. "Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires.
"We look forward to further expanding our footprint in the U.S. and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products."
Playtech is a gambling software development company that was founded in 1999. The company touts itself as "committed to offering our partners best-of-breed gaming products and services across all platforms" and aims to "remove the technology barrier for our customers, while keeping them at the forefront of innovation."
In addition to having mobile sports betting, Pennsylvania is one of a handful of states with real money online casinos.
Parx also recently was named an online casino partner by the Pittsburgh Steelers.
New Apps Up and Running for March Madness
The new apps, which launched on Tuesday just in time for the men's NCAA Basketball Tournament after a seven-day soft launch last week, allow bettors to access both sports and iGaming content.
Parx Casino, which is the largest casino in Pennsylvania (Bensalem), first announced the partnership between betPARX and Playtech last month, making it the first operator in the U.S. market to launch Playtech’s IMS iGaming platform.
Playtech had partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.
"We are incredibly proud to be launching betPARX in conjunction with an industry leading technology provider in Playtech,” said Matthew Cullen, senior vice president of iGaming and Sports for betPARX. "We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry.
“Plus, we’ve created a product that ensures a great experience to any user, casino or sports."
The relaunched betPARX apps offer multiple Playtech titles, including games developed by Playtech’s Origins and Rarestone Studios. The apps also offer several third-party games, including IGT, Konami and AGS, among others.
Pennsylvania is now the third state in which Playtech is now licensed and operational.
Parx Continues Expansion
Last month, Parx Casino teamed up with iconic crab house and sports bar Chickie’s & Pete’s to open a 600-square foot race and sportsbook adjacent to its newest, 8,600-square foot location in Malvern.
The combination of the two makes it the first of its kind in the nation that is not attached to a casino, racetrack or major sports venue and is the first licensed gaming outlet in Chester County, which is 36 miles west of Philadelphia. Parx Casino and Racetrack is located northeast of Philadelphia.
Parx partnership with Chickie's and Pete's dates back to 2010 when Chickie's and Pete's opened a sports bar and restaurant inside the main Parx Casino main location in Bensalem. That restaurant is still there at Parx.