NASCAR team Stewart-Haas Racing and driver Kevin Harvick have a new passenger.
Unibet sportsbook, a part of Kindred Group, signed a partnership deal with both on Wednesday to further grow its presence in the U.S. and motorsports.
This is Unibet’s first U.S. partnership in motorsports and within NASCAR, and Pennsylvania sports bettors will get to take advantage.
“Sponsorship is an important part of our marketing initiatives in the states, where sports betting is legal. Racing fans are extremely passionate about their sport and their driver in particular. Unibet exists for this reason, to enhance fans’ passion for their sport,” Manuel Stan, senior vice president USA of Kindred, said in a news release.
“Our platform is straightforward, easy to understand and filled with insights that allow our players to make informed bets. Integrating Unibet into the sport that fans watch and cheer for, is the best way to tell our story. We are By Players, For Players.”
Deal Begins This Weekend
Unibet will make its debut in Pennsylvania with Harvick and his No. 4 Ford Mustang team this weekend at the Pocono Organics CBD 325 on Saturday and the Explore the Pocono Mountains 350 at Pocono Raceway in Long Pond on Sunday. There will be an ad placement on the front fender and his uniform. Both races will be aired on NBC Sports Network (NBCSN).
Unibet will also be the primary sponsor for Harvick and the No. 4 NASCAR Cup Series team at two additional races: Aug. 15 at Indianapolis Motor Speedway and Oct. 31 at Martinsville (Va.) Speedway. They also will serve as the primary sponsor for Harvick during the NASCAR Xfinity Series race on Aug. 14 in Indianapolis.
“We’re proud to represent and work with Unibet, now and in the future. Fans are the lifeblood of our sport and Unibet offers a new and insightful way for fans to engage with our sport in a meaningful way. We’re looking forward to kicking off our partnership with Unibet this weekend at Pocono, where Pennsylvania residents can experience Unibet’s offerings firsthand,” said Brett Frood, President, Stewart-Haas Racing.
Harvick is +500 at DraftKings sportsbook to win at Pocono this week. He is eighth in the NASCAR Cup point standings and is seeking his first victory of the season.