The Philadelphia Flyers have a new partnership with SuperGroup-owned Betway.
Named an official partner of the Flyers, Betway will have its branding and signage appear on the ice and on the boards during all Flyers home games at Wells Fargo Center, it was announced Monday.
Betway, also a partner with the NHL, joined the ranks of Pennsylvania sports betting sites in June.Mp>In June, Betway – also a sports betting partner with the NHL – launched in the Keystone State, joining the ranks of PA betting sites.
Betway is a gambling company based in Malta and is owned by the Super Group. In late April, Super Group announced a merger with Sports Entertainment Acquisition Corp. Though the companies merged, they are collectively called Super Group.
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“Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio,” Anthony Werkman, CEO of Betway, said in a news release. “Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia. The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”
Betway signed a partnership with the Philadelphia 76ers in October.
“As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going,” said Mike Shane, Chief Business Officer for the Flyers. “This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”
Tonight, the Flyers (6-2-2) host the Toronto Maple Leafs (7-5-1) at 7:30 p.m. Eastern.
The Flyers are 3-1-1 at home this season.