Betr believe it will be a robust and expansive year for the Miami-based gaming company.
Betr Holdings, which was founded by Joey Levy and Jake Paul in 2022, announced Tuesday they have new market access deals for an online PA sportsbook and casino in Pennsylvania, along with online sportsbooks in Colorado and Kentucky.
The company’s market access partnership in the Keystone State is with the Cordish Gaming Group, which owns and operates casino resorts in Pennsylvania, Maryland, and Louisiana.
Pending regulatory approvals, Pennsylvania also will be the first state where Betr will launch Betr Casino, its iGaming product. If approved, Betr will be the 13th Pennsylvania sports betting app to go live.
“We are very excited to partner with Betr on the launch of their first online casino,” said Rob Norton, president of Cordish Gaming Group, in a news release. “Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”
Growth Continues for Betr
Betr already has secured market access in Indiana, has applied for a sports wagering license in Maryland, and is currently live in Ohio, Virginia and Massachusetts with its beta product. Betr remains on track to launch its new V1 Sportsbook product ahead of the 2024 NFL season.
By the end of 2024, Betr plans on being live in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado and Kentucky with its V1 Sportsbook and to be live with its Casino product in Pennsylvania, in addition to the 20+ jurisdictions it currently operates Betr Picks. PA online casinos are among the few legalized for iGaming in the U.S.
“We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch,” said Joey Levy, founder and CEO of Betr.
“Through the success of Betr Picks, we have validated that our playbook of simpler and more intuitive user experiences built for casual fans on the product front, and original short form video built for the next generation of sports fans on social media on the distribution front, are winning strategies for rapidly and efficiently scaling a new real money gaming business in the U.S.
“The data we are seeing not only suggests that we are building a large and highly profitable real money gaming and media business, but that we are doing so by bringing new users into the category. We plan on replicating this playbook for Betr Sportsbook and Betr Casino after releasing V1 of our Sportsbook later this year. By the end of 2024, we should see a further step change in our scale, while also having successfully laid the foundations of at least four distinct business units: Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media.”
Pulling Out in Massachusetts
The company also announced it has elected to not renew its temporary sports wagering license in Massachusetts. Betr launched in the Bay State in May 2023 and became the seventh online operator to do so when mobile sports betting was launched in March 2023.
“The new states we have acquired market access in will offer Betr Sportsbook the opportunity to reach over 17% of the U.S. adult population by the end of this year, while Betr Picks will continue to be available to over 50% of the U.S. adult population,” Levy said. “Finally, we want to thank the MGC for their great partnership during our temporary license period in Massachusetts and we hope to receive the honor and privilege of reentering this market at a later date.”
PennStakes.com, your home for PA casino bonuses, will follow any developments with better in the state with its sportsbook and online casino product.